Online Yarn Store

Brief

Product/Service/Brand Promoting: Hand dyed yarns from Darn Yarn

Platform: Facebook

Length: Write What it Needs (Writer to Choose)

Objective: Awareness

Style/Tone: Get Super Creative

Target Audience: Ideal client is 30+, female (typically). Lives in Canada, loves knitting or crochet and has disposable income. They like quality / luxury items, like these gorgeous hand-dyed yarns from small artisans!

Don’t Say or Claim:Uh… I mean, it’s yarn. It’s not going to save the wodrld.

Additional Notes/Details: Hi! You guys are amazing, and I can’t wait to see whast you come up with.

I thought it important to talk about exactly what we’re selling. We do fun, funky, and gorgeous yarns; each one is hand-dyed with love by someone who adores it. We support small-batch independent artists who create these colours in their small studios – sometimes in their kitchens or basements. We bring a lot of these dyers to retail for the first time, who have just been selling on etsy. We curate and collect a lot (like 20+?) brands like this, and sell it in our open, accessible, and friendly online yarn store. We’re not cheap yarn, no, we’re fancy / bougie / luxury, but we try to have fun while we do it. 😀

Delivered Copy

Deliverable #1

Primary Text:

My name is Kelly and I’m a knitaholic.

Remember 2020? When DISASTER STRUCK, I thought it was all over. No longer could I cruise the isles of my favorite yarn stores lovingly touching and cuddling my favorites. 

How could I go on? I was doomed. 😱

So, instead of getting angry (picture me with cleaver in hand 🔪)… 

… I glided like a swan into problem-solving mode and Darn Yarn was born 🎉

Just so you know …. we ain’t some big 🙄 corporate-y 🙄 ecomm store 🙄 🙄 🙄 that 🙄 must 🙄 remain 🙄boring.

We dared to break the mold and created a store that brings the best indie and small-batch dyers to the world… 

…. these artisans are the unicorns of the hand-dyed yarn-niverse 🦄

I invite you to drop by and check our open, accessible, and friendly online yarn store. 

100% powered by peace, love and yarn ☮️

[LINK]

 

[Video or Image appears here]

Headline Option 1 (40 characters or less):

100% Powered By Peace, Love And Yarn ☮️

Headline Option 2 (40 characters or less):

100% Dyed In The Wool, Best Yarn Store 🇨🇦

Description (30 characters or less):

Drop-in to yarn about yarn!

Deliverable #2

Primary Text:

Picture this: GOD sips her cocktail 🍹 whilst surveying the internet.

She looks very pleased…. (don’t stress, this isn’t a post about God or even Ryan Gosling — her second in command). 

In an age when there are more options than ever, most of the population are just drifting along, trying not to get COVID. 

But not us. The crafty ones. We’ve been busy making our ARTISANS OF YARN exhausted! 😴

At Darn Yarn, we dared to break the mold and try something less obvious and bring indie and small-batch dyers to the fore… 

The world (aka boring ecomm giants) threw some serious side-eye thinking we’ll never make it! 

But we proved them wrong! (muwhahaha cue evil laugh) 🧙‍♀️

How?

Our fun, funky, and gorgeous yarns to the world and deliver them straight to your house. Each one is hand-dyed with love by someone who adores it. ❤️ Promise.

We’re fun, fancy and luxe but entirely reasonable when you think about all the love that’s been dyed right into the DNA of everything inside our store. 🧡💚💙💛 Sure, we’re not the cheapest store…. But neither is Apple and people still line up for days just to get in the front door.

Now might be a good time to fetch the daiquiri mix . . . and maybe a credit card. 🍸 💳 

You could be there for a while.

[LINK]

[Video or Image appears here]

Headline Option 1 (40 characters or less):

Make Our ARTISANS OF YARN exhausted! 😴

Headline Option 2 (40 characters or less):

Knitting Addiction? Recovery Is Not An Option!

Description (30 characters or less):

Fun, fancy yarn it’s sexy as hell.

Deliverable #3

Primary Text:

This ain’t your typical yarn barn. 

We take zany, fun, indie artisans and turn them into slaves. ​​😲

Hahahaha not really.

Over here at Darn Yarn we’re not that mean…

During the day we ask ourselves loads of questions.

Things like, “Where do pelicans go at night?”, “Is a hotdog a sandwich?” and “What are the merits of toilet paper being over versus under??”

World-class questions, right?

Actually, they’re just the kinds of questions you ask yourself when you’re a weirdo. 

All nonsense aside though, there is another question we ask ourselves a lot:

“where do we find the best indie and small-batch dyers in the world?”

Lucky for you we worked it out!

After searching the planet 🌎 we’ve come up with the bestest, most talented, independent artists who create glorious colors and deliver the best DARN YARN this side of Jupiter. 

Would that be useful to you?

We thought so!

[LINK]

 

[Video or Image appears here]

Headline Option 1 (40 characters or less):

Indie Yarn 🚚 To Your Door. What’s not to ❤️

Headline Option 2 (40 characters or less):

The Best DARN YARN This Side Of Jupiter 🌎

Description (30 characters or less):

Would this be useful?